Winning outlook for 2003 in Latin America
(December 27, 2002- El Cajon, Ca) Once again we find ourselves turning
into a new year, and with a whole new perspective on the market for
information technology in the year 2003. The team at Technology User
Database, Latin America has a very positive outlook for Latin America
in 2003. In the last couple of years, Latin America has demonstrated
continuous ascending productivity rates, leading to growth, sustained
expansion, and development. This region has become a strong and potential
market for technology development and a continuous focus for large
corporations. Mexico and Brazil continue to be the biggest players
of the economy in Latin America, but countries such as those representing
the CANSAC region, which have demonstrated a large amount of growth
in the area, thus creating a need for information technology solutions,
have become the main focus of large corporations. This region includes:
Belize, Costa Rica, Panama, El Salvador, Guatemala, Honduras, Nicaragua,
Ecuador, Colombia, Venezuela, Puerto Rico, Bahamas, Trinidad and Tobago,
and other Caribbean countries.
Not only because there are sub-regions inside the overall Latin America & Caribbean region that demonstrate market opportunity and growth, but because TUDLA views this market from three different perspectives: manufacturers, distribution channels, and directly from the user. In the last couple of months we have been witnessing company’s headquarters doing cost cutting and lay-offs due to the economic downfall following the 9/11 disaster. However, the US economy is marking a positive outlook at the end of 2002; consumer-spending rates can be taken as an example, which according to the U.S. Chamber of Commerce have increased by 5% in the month of November, and will continue to rise for the year 2003. So a rebound is in the wind, but in order to reduce overall costs more and more operational functions are moving to parts of the world where labor costs can be reduce, among these evolving bastions for savings is Latin America. This has allowed foreign companies to save money, which is being used to invest in upgrading to better technology in their Latin American operations. As such an increase in information technology spending is expected in the future.
As the very large companies embrace better technology and Communications solutions the trickle down effect occurs. Considering this from the end user perspective, companies in this region find it a greater need to upgrade and replace their systems in order to fulfill higher manufacturing requirements and to be compatible with those they wish to do business with, the larger foreign owned operations. Therefore, companies who used to purchase white box systems and clones with unlicensed software are now upgrading their systems in order to receive the tech support and maintenance needed for these new requirements that only primary vendors can provide.
Furthermore, the pressure to upgrade systems and solutions done at large and medium companies in these Latin American companies, have a ripple effect on small and micro enterprises that have a place in their manufacturing or supply chain making it necessary for them to also upgrade and replace their systems. And, as important is the fact that Solutions Providers from Manufacture’s to VAR’s are finding creative ways to make this new branded technology a reality for even the small businesses in the region. Better solutions with legitimate applications and supported by better software at more affordable prices and with creative financing to make it all work.
The end result is that based on statistics analyzed and obtained directly from the TUDLA database, this Latin America/Caribbean market is extremely viable and worth of investment by Technology and Communications alike. The numbers noted in the charts below not only show what is already in the market but also the demand for more technology in the future. If you are interested in receiving further details about this region or the TUDLA database and our services, please give us a call at (619) 442-4445 or send us an e-mail at info@tudla.com and visit our website at http://www.tudla.com. Our goal is to help you as 1) an end-user become more successful in acquiring the right technology and communications solutions for your company; and 2) as a vendor guarantee that the adequate end-user decision-makers is aware of your solutions.
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|
|
PC count
in Mexico
|
|
|
|
Manufacturer
|
Site
Count
|
Site Distribution
|
Total
Units
|
Unit
Distribution
|
|
Acer
|
1749
|
9%
|
24588
|
2%
|
|
Clone
|
4230
|
21%
|
65626
|
6%
|
|
Compaq
|
4012
|
20%
|
240305
|
23%
|
|
Dell
|
828
|
4%
|
99373
|
9%
|
|
HP
|
2330
|
11%
|
160546
|
15%
|
|
IBM
|
1611
|
8%
|
96226
|
9%
|
|
Lanix
|
268
|
1%
|
3473
|
0%
|
|
Mac/Apple
|
215
|
1%
|
2894
|
0%
|
|
Other
|
4695
|
23%
|
364334
|
34%
|
|
Toshiba
|
532
|
3%
|
4045
|
0%
|
|
|
|
|
|
|
|
|
|
PC count
in Brazil
|
|
|
|
Manufacturer
|
Site
Count
|
Site
Distribution
|
Total
Units
|
Unit
Distribution
|
|
Acer
|
55
|
1%
|
5737
|
1%
|
|
Clone
|
1121
|
28%
|
83995
|
15%
|
|
Compaq
|
808
|
20%
|
127545
|
23%
|
|
Dell
|
111
|
3%
|
21838
|
4%
|
|
HP
|
312
|
8%
|
42892
|
8%
|
|
IBM
|
578
|
14%
|
97137
|
17%
|
|
Itautech
|
242
|
6%
|
50154
|
9%
|
|
Microtech
|
83
|
2%
|
13438
|
2%
|
|
Other
|
608
|
15%
|
117467
|
21%
|
|
Toshiba
|
76
|
2%
|
1687
|
0%
|
|
|
|
|
|
|
|
|
|
PC County
CANSAC Region
|
|
|
Manufacturer
|
Site
Count
|
Site
Distribution
|
Total
Units
|
Unit
Distribution
|
|
Acer
|
156
|
3%
|
1663
|
0%
|
|
Clone
|
1035
|
19%
|
12368
|
3%
|
|
Compaq
|
1034
|
19%
|
79383
|
19%
|
|
Dell
|
323
|
6%
|
8500
|
2%
|
|
Gateway
|
66
|
1%
|
1319
|
0%
|
|
HP
|
378
|
7%
|
33817
|
8%
|
|
IBM
|
483
|
9%
|
65517
|
16%
|
|
Mac/Apple
|
58
|
1%
|
1350
|
0%
|
|
Other
|
1805
|
33%
|
211680
|
51%
|
|
Toshiba
|
185
|
3%
|
881
|
0%
|
|
|
