Press Release—06/25/02--TUDLA
Eclipses Three years
Building a 25,000+ Business Site Panel for Latin America
(June 25,2002—El Cajon) – “It isn’t rocket science, but its
a lot of hard work and cooperation”, Julie Gorton, President of
TUDLA, was quoted recently when asked what it took to create the
largest and most up-to-date database of technology and communications
usage by businesses in the Latin America Region.
The TUDLA Process: The biggest threat is that people even
people in Latin America are getting burnt out on telemarketing calls.
TUDLA has to avoid this image by differentiation, “we concentrate
on your use of technology and communications, both now and in the
future so that the rest of the world will take notice, in particular
our partners that need good information before they can elect to
invest in the region.” TUDLA is providing the facts that they gather
from a 15 to 30 minute phone interview with the IT decision maker.
Complete details on what is installed and planned at each of the
25,000+ small/medium/large enterprise business locations.
TUDLA Benefits both the Vendor and the end-user: “The information
that we have goes well beyond the usual demographic and contact
data that other sources provide. If you want to know who is running
an Oracle solution and chooses to purchase its technology from a
VAR or Distributor, TUDLA can provide you with those businesses
that meet your criteria” noted Kaleeb Manjarrez, TUDLA Sales Coordinator.
The benefit to the Vendor is that it directs them to the specific
businesses that require their solution; the benefit to the End-User
is that it brings them more and better solutions at more affordable
prices. A good example is Dell Computer Corporation that was the
first client of TUDLA and has renewed their subscription each year
since. When they started the process of using TUDLA they had 0%
share, now 3 years later they show up with over 5%. That is good
for Dell, but more importantly it is great for their new customers,
in many cases it provided another option to their local supplier,
which equaled improved quality for less money.
The difference People, People, People: On both ends
of the phone and in the middle, this is a people business and having
good quality Research Assistants that speak either Spanish or Portuguese
as their first language or recently migrated from Latin America.
They understand the culture and in many cases do research before
they make the call. On the other end of the conversation are IT
and Communications Decision Makers who want to cooperate with the
study that we are conducting. The TUDLA panel approach means that
over 60% of those we call to verify and add to the file are willing
to answer our questions and over 80% of the IT Decision Makers that
result from our verification call agree to our full survey interview
with 90% of those respondents providing their e-mail address with
opt-in approval. So needless to say the process is working very
well. The end result: A very high quality reliable
database and respondent panel with over 25,000 separate business
addresses; 150,000 key contact names; over 2 million PC’s identified
by make and model; and over 2 million phone extensions and complete
phone bill information. Plus, the development of linkages to Dun
and Bradstreet and other master databases.
TUDLA is a technology and communications market intelligence
company that collects, qualifies and provides high-quality data
and analysis across 18 Latin American countries and Puerto Rico.
Based in El Cajon, California, TUDLA has clients in North and South
America including technology and communications vendors and service
providers; market research firms; telemarketers and direct mail
agencies to name a few.
