<%@LANGUAGE="JAVASCRIPT" CODEPAGE="1252"%> TUDLA - Marketing Analysis

 

 

Go Back
Home
Español
Português

Send to a Friend
Print
TUDLA Commentary

Will the Real Linux Please Stand-Up!


July 16, 2003 - El Cajon, Ca.- The TUDLA Press Release titled Microsoft vs. Linux, the Battle Heats-Up! released June 9th noted that although the growth rate for Linux is dropping from 50% to 40% worldwide, it is maintaining a 50% or greater growth rate in the Latin America Region. Based on the interest aroused by this report, TUDLA decided to provide a more detail analysis of their findings in this current press release.

It is important to note that TUDLA is merely reporting the numbers that are derived from their extensive file of responses from over 19,000 business sites that make up the IT Decision-Maker Panel, which is a significant representation of the market but not intended to reflect the market in total. Technology User Database, Latin America is a Market Intelligence Firm and not a Market Research Company, therefore those who specialize in this area should provide further analysis:

TUDLA finds Linux operating system demonstrating an increasing growth in Latin America, but although it is becoming more popular with each passing day in the region, it is primarily showing up as a secondary operating system and not the primary operating system. A detailed chart has been provided below with the objective of providing support to the critical points noted in the following analysis based on 28,500 business sites that make up the TUDLA database.

-Currently, Linux appears 65% of the time as the secondary, and not the primary operating system at business sites that report being current users. From this total percentage, 58% are in Brazil and another 26% are in Mexico, leaving just 16% in other countries that make up the region.

-Combining Linux with primary and secondary operating systems running CRM/ERP or Data Warehousing in 2, 567 sites, Linux shows up in 247 or just 10% of these total sites. The remaining 388 Linux sites in the TUDLA IT Decision-Maker are running non-mission-critical applications.

-Microsoft is the predominant major player across various applications, it holds over 55% of the share. As far as CRMs Microsoft followed by IBM’s OS/400 and the various versions of Unix are in control. Linux represents just 14% of the overall mentions.

-ERP is the largest of the mission-critical applications analyzed and Linux in total only represents 11% of the mentions in Large Businesses; 5% in Small Businesses; and 10% in Medium Businesses, the fastest growing segment in the region. On the other hand, Microsoft has over 55% of the overall mentions in the ERP space.

-CRM purchase plans are showing up in 48 businesses across the region and Linux is present in 15% of these businesses. That is above the average, compared to the current co-residency of CRM installed with Linux of 14%.

Linux Chart


LINUX ADOPTION--07/09/03

 

 

 

 

 

 

 

ITEM

SITES

%

COMMENTS

TUDLA Sites

28,500

100%

Total of all sites in the database

All sites w/Op.System

15,900

56%

% that have a noted Operating System

Linux in the Region

635

4%

% of Op.Systems with Linux

Linux as Primary

220

35%

Linux noted as the main Operating System

Linux as Secondary

415

65%

Linux notes as the secondary Op.System

Linux in Brazil

393

62%

Most Linux is in Brazil

Brazil Sites in TUDLA

3,705

13%

Brazil as compared to all TUDLA sites

Linux in Mexico

164

26%

Second most Linux in Mexico

Mexico Sites in TUDLA

16,530

58%

Mexico as compared to all TUDLA sites

Applications Sties

15,476

54%

% of all sites with an application mentioned

Mission Critical Sites

2,567

17%

of all applications are CRM/ERP/Data Warehousing

Linux Pri. w/Mission Critical

34

1%

%Linux as Primary with CRM/ERP/Data Warehousing

Linux Sec.w/Mission Critical

213

8%

%Linux as Secondary with CRM/ERP/Data Warehousing

Microsoft w/Miss.Critical

1,400

55%

%Microsoft with CRM/ERP/Data Warehousing

CRM total sites

732

29%

%CRM of total Mission Critical Sites

Linux presence with CRM

106

14%

%of CRM that exist with Linux as Primary/Secondary

CRM Plans

48

100%

All sites with planned CRM applications

CRM Plans w/Linux Primary

5

10%

%CRM Plans with Linux as Primary Op.System

CRM Plans w/Linux

7

15%

%CRM plans with Linux--All

ERP total sites

1,149

45%

% ERP of the total Mission Critical Sites

ERP with Microsoft

633

55%

% ERP on a Microsoft Primary/Secondary Op.Syst.

OS/400 with ERP

151

13%

% ERP on OS/400 from IBM

Unix with ERP

140

12%

% ERP on Unix

Solaris with ERP

42

4%

% ERP on Sun Solaris

ERP site with 500+ Empl's.

409

36%

% ERP in 500+ Employee enterprises

ERP 500+ w/Linux Primary

6

1%

% ERP w/500+ Employees with Linux as Primary

ERP 500+ w/Linux Secondary

39

10%

% ERP w/500+ Employees with Linux as Secondary

ERP <100 Empl's.

282

25%

% ERP in <100 Employee sites

ERP <100 Empl's w/Linux

15

5%

% ERP in <100 Employee sites w/Linux--All

ERP 100-499 Empl's. Sites

458

40%

% ERP in 100-499 Employee/Medium sites

ERP 100-499 Empl.w/Linux

47

10%

% ERP in 100-499 Empl. Sites W/ Linux--All



It is evident in the data obtained directly from the TUDLA IT Decision-Maker Panel, that Linux is gaining momentum, however it is still a very small portion of the total market. In interviews conducted with IT Decision-Makers that have or are planning to install Linux, their primary objective is to save money. On the surface it appears that Linux costs less, but TUDLA questions, does it really cost less once you run a “total cost of ownership” assessment?

This is the challenge that Microsoft and other application providers need to address. TUDLA suggests that for the medium and perhaps the small business segment an ideal option would be one that allows them to pay over-time for solutions from Microsoft and others so that they can defer the upfront costs that lead them towards the use of Linux as a lower entry option. But until then, Linux will continue to gain ground.

TUDLA is the only database management company that specializes in the research of technology and communication usage across Latin America and the Caribbean, and maintains the largest, in depth survey of business use of technology across the region. Our mission is to support the efforts of technology providers to establish and expand their presence in the region, while also serving as the voice of technology users to better serve their needs.

To learn more about TUDLA, and our products and services, please visit our website at www.tudla.com. You may also contact TUDLA via phone, 619.442.4445 ext 106, or via email at info@tudla.com.




Go Back
Home
Español
Português

Send to a Friend
Print

 

!--STATS4ALL_START-->