Laptops

Unlike the rest of the world and North America in particular where Toshiba is the brand leader, in Latin America/Caribbean Compaq and HP when combined is far and away the brand leader and this is primarily due to the Compaq position. When combined, the new HP has 35% penetration and 46% of the units. Toshiba is the next closes competitor in penetration but falls behind both IBM and Dell in total units. Toshiba is obviously more successful in the smaller user sites while HP, Dell and IBM are much more prevalent in the larger accounts. Once again the new HP is much more dominant in Mexico and losing ground to Dell in Brazil and ROLA. And with 57% of the total units in Mexico, the new HP is far and away the brand of choice there.   

Graph 5.1 Laptop Brand Market Share by Sites
Manufacturer Site Count Site Share Total Units Unit Share Acer 189 2% 4178 2% Compaq 2836 28% 103136 40% Dell 1397 14% 40654 16% HP 731 7% 15641 6% IBM 1351 13% 51353 20% Other 702 7% 9077 4% Sony 395 4% 2281 1% Toshiba 2480 25% 29423 11% Totals 10081 100% 255743 100%

Graph 5.2 Laptop Brand Market Share by Total Units

Graph 5.3 Laptop Brand Penetration by Sub-Region
Manufacturer Mexico Brazil ROLA Acer 2% 5% 1% Compaq 30% 31% 26% Dell 13% 9% 16% HP 8% 4% 8% IBM 10% 13% 16% Itautech   1%   Other 7% 6% 7% Sony 5% 2% 3% Toshiba 25% 29% 23% Totals 100% 100% 100%

Graph 5.4 Laptop Brand Market Shares of Total Units by Sub-Region
Manufacturer Mexico Brazil ROLA Acer 1% 9% 1% Compaq 52% 19% 29% Dell 17% 12% 15% HP 5% 3% 10% IBM 14% 31% 25% Itautech   1%   Other 2% 6% 5% Sony 1% 1% 1% Toshiba 8% 18% 14% Totals 100% 100% 100%