<%@LANGUAGE="JAVASCRIPT" CODEPAGE="1252"%> TUDLA - Market Analysis
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Printers
Under 40 PPM


As expected, HP is the number one Brand in penetration and units installed, 43 and 53% share, but a surprise is the overall penetration and share from Epson, the number two brand in the region. It is obvious that Epson is much stronger in the smaller sites as their penetration is much higher then their unit share.


Manufacturer

Site Count

Site Share

Total Units

Unit Share

Canon

1424

4%

21321

3%

Epson

8293

23%

104920

13%

HP

15010

43%

417184

53%

IBM

673

2%

20491

2%

Lexmark

1445

4%

50584

6%

Okidata

1015

3%

10645

1%

Other

5401

15%

134019

17%

Panasonic

967

3%

3299

1%

Xerox/Tektronix

991

3%

31220

4%

Totals

35219

100%

793683

100%


Graph 8.1 Printers Under 40 PPM Market Penetration

Graph 8.2 Printers Under 40 PPM Market Share by Total Units
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