TUDLA Announces New Partner GoTech, Inc.

March 31, 2003 - El Cajon, CA- This release contains our most recent commentary: Strengthening the Indirect Sales Model in Latin America with Direct Marketing. This TUDLA Commentary features a major Network Equipment Manufacturer client and their positive experience using the TUDLA Database to support their indirect sales model. It is also a follow-up to the previously released case study of Dell Computer Corporation's direct sales model success.

TUDLA is happy to announce our most recent partnership with GoTech, Inc. and the implementation of the intelligent e-mailer "GoTouch E-Suite" to direct and improve TUDLA communications and marketing efforts. GoTech has provided TUDLA with a dynamic, practical and professional tool to create and better manage our e-mail campaigns, press releases, announcements, surveys, etc. GoTouch E-Suite has contributed to TUDLA’s success establishing a more direct relationship with contacts, clients, and members generating a greater interest overall in our products and services.

GoTech, Inc. recently acquired Expo Access and now provides Hosted Services, Development Services,and Consulting Services. Some of their clients include: Starbucks, US-Mexico Chamber of Commerce, Astra Society Int’l (Women Biz Enterprises), Institute of Americas, Brandtree Journal, among others. If you are interested in learning more about Go Tech, Inc. please contact Michel Alvarez at malvarez@gotech.net.

Finally, TUDLA would like to announce the upcoming release of the Market Analysis Report for 2003 which presents statistics and analysis, obtained directly from the TUDLA DB on a variety of segments of the Latin American Market including: PC’s, Printer, LAN, Network Equipment, Maintenance Service, etc. The analysis highlights the type of insights that TUDLA provides and that Generic Co. will find valuable to develop Latin American market strategies. We strongly recommended that you download the present 2002 version of the Market Analysis Report from the TUDLA website, so you can compare the 2002 analysis to the new report that will be updated in the coming weeks.

TUDLA is the only database management company that specializes in the research of technology and communication usage across Latin America and the Caribbean, and maintains the largest, in depth survey of business use of technology across the region. Our mission is to support the efforts of technology providers to establish and expand their presence in the region, while also serving as the voice of technology users to better serve their needs.

To learn more about TUDLA, and our products and services, please visit our website at www.tudla.com. You may also contact TUDLA via phone, 619.442.4445 ext 106, or via email at info@tudla.com.